About Shell

Shell is a multinational energy company that operates across the entire energy spectrum. With a presence in more than 70 countries, Shell is committed to providing sustainable and reliable energy solutions to meet the world's growing demand. The company is focused on driving innovation and investing in new technologies to help deliver clean and affordable energy solutions while also reducing its environmental impact. Shell's diverse portfolio of energy offerings includes oil, gas, renewable energy, and chemicals, and the company is dedicated to upholding responsible business practices. As a leader in the global energy market, Shell is committed to promoting sustainable development and working towards a low-carbon future.

Challenge

As a leading provider of fuels and services at gas stations, Shell offers customers a wide range of high-quality products and services. Shell's goal was to reach consumers exactly when they were searching for gas stations while in their cars. Additionally, it was important to ensure that all Shell locations were findable and attractively highlighted in vehicles.

Solution

Through 4screen’s In-Car Search campaign, Shell consistently featured in the top rankings of key search results for four months straight, leading to a significant surge in Navigations from nearby customers in need of their services.

Our 4screen campaign achieved outstanding results with enhanced targeting and tailored messaging, allowing us to explore new innovative ways to interact with our customers.

- André Humbert, Shell Brand & Comms and Customer Journey Manager

Try a demo with no obligation

Book a meeting

Other success stories

Kaufland sees a significant rise in store Navigations through 4screen’s advanced In-Car Offer campaigns

UUNO exceeds targeted goals with massive conversion rate through 4screen’s innovative In-Car Offer campaign

APCOA wins new customers with a high conversion rate due to 4screen’s location-based In-Car Offers

TotalEnergies sees the benefits of long-term in-car marketing with high on-screen Click success on select locations

McDonald’s achieved 108% weekly growth in navigations to their branches because of 4screen

Tamoil Italia achieves a 116% rise in Navigations to their stores in just 3 months with 4screen

Waitrose's store visibility increased by 41% with 4screen as their new in-car marketing partner.

Todis Supermarkets Drive Significant Engagement with New Audiences Through 4screen In-Car Marketing Campaign

Coop Alleanza 3.0 Boosts Local Brand Awareness with Innovative In-Car Marketing Campaign

San Marco Petroli Surpasses Industry Benchmarks with 4screen's Innovative In-Car Marketing Campaign

Interparking Boosts Traffic and Conversions Across the Netherlands with 4screen’s In-Car Marketing Plan

Social

Shell experiences a significant increase in traffic to their locations due to 4screen's In-Car Search campaign

Thanks to 4screen, Shell achieved great results in Germany through a targeted, dynamic In-Car Search campaign. Over the first four months, Shell saw an 82% rise in drivers initiating Navigations to their select branches, as well as a 68% increase in sponsored in-car search clicks.