About Interparking

Interparking is a leading European parking provider, operating 1,001 sites across nine countries. With a focus on service quality, innovative transport solutions, and environmental responsibility, Interparking offers over 419,000 parking spaces and has earned 231 European Standard Parking Awards.

Situation

Interparking wanted to increase traffic to their locations across the Netherlands. In a competitive market, they needed to ensure their parking facilities were easily discoverable in real-time, especially in high-demand areas. The challenge was to enhance their visibility and drive more conversions in a saturated market.

Solution

4screen implemented a comprehensive marketing plan for Interparking, utilizing Branded Pins, In-Car Recommendations, and Sponsored Search. This strategy ensured that Interparking locations appeared at the top of in-car search results when nearby drivers were looking for a place to park. The Detail Screen provided an overview of each location's benefits, making it easy for drivers to navigate there instantly.

Partnering with 4screen has enhanced our visibility and helped us connect with drivers right when they need us most. The increased traffic and conversions we’ve seen are a direct result of their innovative approach to in-car marketing. We’re thrilled with the results.

- Bianca van Gool, Marketing & Communication Specialist, Interparking

Try a demo with no obligation

Book a meeting

Other success stories

Kaufland sees a significant rise in store Navigations through 4screen’s advanced In-Car Offer campaigns

UUNO exceeds targeted goals with massive conversion rate through 4screen’s innovative In-Car Offer campaign

APCOA wins new customers with a high conversion rate due to 4screen’s location-based In-Car Offers

TotalEnergies sees the benefits of long-term in-car marketing with high on-screen Click success on select locations

Shell experiences a significant increase in traffic to their locations due to 4screen's In-Car Search campaign

McDonald’s achieved 108% weekly growth in navigations to their branches because of 4screen

Tamoil Italia achieves a 116% rise in Navigations to their stores in just 3 months with 4screen

Waitrose's store visibility increased by 41% with 4screen as their new in-car marketing partner.

Todis Supermarkets Drive Significant Engagement with New Audiences Through 4screen In-Car Marketing Campaign

Coop Alleanza 3.0 Boosts Local Brand Awareness with Innovative In-Car Marketing Campaign

San Marco Petroli Surpasses Industry Benchmarks with 4screen's Innovative In-Car Marketing Campaign

Social