The automotive industry is transforming, and OEMs are poised to unlock powerful revenue streams through the connected in-car screen. No longer just for navigation, the car screen has evolved into a critical platform for monetization, driver engagement, and long-term loyalty. Here’s how your brand can lead in this revolution.
Leveraging In-Car Data: A Gateway to Opportunity
Connected vehicles generate millions of data points every month. These data points—fuel levels, tire pressure, maintenance needs, and more—offer unparalleled insights into the driver’s journey. For the first time, with 4screen, OEMs can transform this wealth of information into actionable value, creating personalized experiences that go beyond navigation or entertainment. This shift not only enhances the driver experience but also opens up a world of revenue-generating opportunities.
By embracing the connected car screen opportunity, OEMs can unlock four distinct benefits that drive both business growth and customer satisfaction:
- Revenue Potential: Monetize interactions with drivers through partnerships and targeted offerings.
- Aftersales Opportunities: Use real-time data to deliver maintenance reminders, upgrade offers, and service promotions directly through the car, unlocking additional revenue streams while enhancing customer convenience.
- Customer Insights: Leverage data to understand driver behavior and preferences, enabling smarter strategies.
- Brand Affinity: Build long-term loyalty by consistently delivering value through in-car touchpoints that align with drivers’ habits and expectations.
This comprehensive approach positions OEMs to lead the way in connected mobility, turning data into a catalyst for innovation and growth.
Monetize the Car Screen with Business Partnerships
The car screen has evolved into a powerful platform for engaging drivers, offering OEMs a chance to monetize their interface by partnering with businesses. By integrating interactive features into their vehicles, OEMs can create a win-win ecosystem where businesses gain visibility and drivers receive valuable, real-time solutions.
Key ad formats and features for monetization include:
- Branded Pins: Act as digital “signposts” on navigation systems, helping drivers locate nearby services or offers.
- Sponsored Search: Ensures businesses appear at the top of search results with enriched details and promotions.
- In-Car Recommendations: Provides drivers with context-aware suggestions tailored to their journey—triggers include Low Fuel, Low Battery, Driver Fatigue, and Destination Arrival.
These new opportunities allow OEMs to unlock revenue by enabling businesses to pay to reach drivers when they’re most receptive.
For example, a gas station can leverage the full suite of in-car ad formats, each offering a distinct revenue-generating opportunity for OEMs. A Branded Pin ensures the station stands out prominently on the map, making it easy for drivers to locate. A Sponsored In-Car Search campaign ranks the gas station at the top of search results when drivers query nearby fuel options. Additionally, an In-Car Recommendation prompts drivers to visit the station when their vehicle detects low fuel, presenting it as a timely and value-added solution.
Each of these ad formats represents an individual monetization opportunity, as businesses pay to engage drivers through these targeted touchpoints. By facilitating these interactions, OEMs can monetize the car screen while simultaneously enhancing the driver experience.
Revolutionize Aftersales Strategies
Aftersales services have long been a cornerstone of OEM revenue, but connected mobility opens up a whole new world of revenue-generating opportunities. By integrating advanced capabilities into the car screen, OEMs can proactively deliver aftersales solutions, turning routine notifications into opportunities for engagement and profit.
Here are a few examples of innovative aftersales campaigns:
- Maintenance Offers & Options: Transform service alerts into personalized offers, such as tailored service offers or seasonal tire replacements.
- Test Drive Promotions: Notify drivers nearing the end of their lease about new models available for test drives, conveniently located at nearby dealerships.
- Trade-In Offers: Present trade-in opportunities when drivers visit dealerships for routine maintenance, seamlessly combining service and sales.
These strategies not only generate revenue but also build trust and loyalty by providing drivers with timely, relevant solutions. By partnering with 4screen, OEMs can integrate these campaigns to ensure they enhance both driver satisfaction and brand loyalty.
Securing Long-Term Brand Loyalty Through Driver-Centric Solutions
The future of automotive success lies in fostering long-term relationships with drivers. As the industry shifts from a vehicle-centric to a driver-centric approach, OEMs that prioritize enriching the lives, habits, and routines of their customers will thrive.
Central to this transformation is the car screen, which serves as both a driver interaction tool and a critical revenue generator. By delivering tailored recommendations, seamless aftersales services, and real-time solutions, OEMs can meet drivers’ immediate needs while unlocking sustainable revenue streams.
This dual approach not only secures driver loyalty but also positions OEMs to capitalize on the untapped financial opportunities within the connected mobility landscape. Connect with our OEM team today: Become a Partner. Together, let’s redefine the driving experience—and revenue potential.
